IGTV on our Main Feed | What Does This Mean And Am I affected?

“Now, you can preview IGTV videos in your feed. When there's a new video from someone you follow, you can tap from your feed to watch the full video in IGTV.” - The official tweet from Instagram’s Twitter account - 7th February 2019.

What’s happened?

As of Thursday 7th February, you are now able to preview IGTV videos on your Instagram feed. This means you can now upload an approximately one-minute preview of your IGTV content to your main grid, and the preview will include a link that will take your followers directly to the full video.

The IGTV feature, which was launched in June last year, but has mostly remained separate to the main feed.

According to Variety, a spokesperson from Instagram released a statement in relation to the changes.

“With IGTV previews in Feed, we’re making it even easier to discover and watch the latest video content from your favourite follows.

“As mentioned above, the IGTV previews will start showing up in the user feed starting today. And for creators, they can now upload a one minute preview of their IGTV content right on their profile as well. Instagram has been promoting IGTV content in the Explore tab for quite some time. It has felt like it was just a matter of time before IGTV ads/previews finally landed in the main feed.”

Why make a change?

Currently, the separate IGTV app is ranked 228 (TechCrunch Figures) on the US App Store’s ‘Photo and Video’ download chart.

Effectively, the move of amalgamating the two apps is hoped to translate some of the immense traffic from the main feed and have it shared across their long-form content program.

How does it affect Creators?

For many, probably not at all. As with any feature change, it is very difficult to predict how it will turn out but it’s hoped that this will encourage more creators to try longer form video content for Instagram.

For Creator’s who are already using the feature, it will simply give you another platform and method to advertise your content. For the rest of us, we’ll just be seeing the beginnings of more high quality, IGTV content directly on our feeds.

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