One of our creators’ most frequently asked questions is; ‘how can I improve my chances of getting more Whalar work?’ In this article, Alyssa from Whalar tells you how.
You may feel that you aren’t being contacted for work with Whalar as often as you’d like, and we know how frustrating it can be. This can be the case for multiple reasons, but before we get into the nitty gritty, we just want to explain a little more about how Whalar works so you know more about the selection process.
Here at Whalar, we work with brands on detailed and unique briefs, which often include specific deal-breaking criteria (i.e. location, engagement rate, following number, audience demographics, etc). To make the process as efficient as possible for everyone involved, we filter through our curated community to find the accounts that best meet the mark. Our client-services team then hand-picks the creators they feel would have the most genuine and authentic connection with the product, as well as complementing the brands’ aesthetic.
Ultimately, it’s our client, the brand, who has the final say on who they want to work with. The most important thing to remember is that any time our team reaches out to you about a collaboration, it’s because the brand has already seen your work, loves it, and wants to collaborate with you. In the long run, this means that you don’t have to worry about creating content that might not be picked or paid for. When you’re contacted by us it’s because we have work for you, and if you accept, you’re guaranteed to be paid.
So how do you make sure that you’re being put forward to brands?
Tags - Update (and keep updating) your profile tags on Whalar to make sure they represent you. We use these tags during the very first stage of sourcing influencers. These include things like: ‘fashion’, ‘family’, ‘wellness’, so it’s very important they reflect your work.
API - Switch over to the new API (read more about it here) to ensure we’re showing the right information for you. Audience demographics such as age, gender and location help us to pitch you for the right campaigns.
Bio - If you think of your Whalar profile as your own creative portfolio, this makes your bio your ‘About Me.’ Tell us what you love, what inspires your content, and what makes your work stand out from the rest. Ultimately, this helps us put together a better pitch for the brands, when trying convince them that they should be working with you.
#ObjectProject - As the Whalar team is constantly looking for talent, we set up a hashtag project on Instagram - #ObjectProject - to help get your work seen by the right people. By taking part and putting your work forward, you can show us what you’re able to do with a simple creative brief (the #ObjectProject is as simple as capturing everyday objects in your own way) and increases your chances of being spotted by one of our campaign teams.
Campaign Requests - We’re constantly sending out ‘Campaign Requests’ via email, regarding our more niched brand collaboration. Be sure to keep an eye out and respond, because these could easily be something that would be the perfect fit for you and your work. Also, by making sure you regularly respond to messages (downloading the App helps with this) we’ll know that you’re a reliable creator to work with in the future.
Get involved - Whalar often run events and Perks. Make the most of them and get your name in front of the team by involving yourself more in these activities. And don’t be shy! If you want to meet one of the team for coffee, or a quick phone call; let us know. We’re a friendly bunch and love to learn more about our community. You can contact us via our social channels, or by email (firstname.lastname@example.org).
All in all, these tips should hopefully help you feel more confident in your chances of securing future campaigns. And if you have any additional questions, please feel free to send them our way (just drop an email to email@example.com), and we can look into answering them in future Campus articles!